MISSIONS
Rocky was launching a new Doctorate of Occupational Therapy program,
and asked us to recruit 30 excellent students for their inaugural class.
TARGETEERING AND
ENGINEERED SALES AND MARKETING PLANS
We conducted a strategy workshop with the Provost, Program Director, and associated faculty, then built a multi-channel blueprint to reach and engage prospect students as well as undergraduate advisors.
Campaign Positioning and Funnel Design Documents
WIND TUNNEL TESTS AND SPACE MONKEYS
Digital campaigns launched on targeted search plus display and social networks
Embedded video presentation sent to advisors
Lead nurturing through chat and email sequences
Interactive video presentation with undergraduate materials for advisors, trade show materials, and a comprehensive targeted digital campaign
MISSION ACCOMPLISHED!
Reached 550,000 suspects
Engaged with 6,421 prospects
Nurtured 96 leads
Enrolled 30 new students
Built significant waiting list for students entering in 2020
Inaugural class started January 2019!“WE GAVE YOU A MISSION TO LAUNCH AN ENTIRELY NEW GRADUATE PROGRAM, AND YOU NAILED IT.”
— STEPHEN GERMIC, PROVOST, ROCKY MOUNTAIN COLLEGE
NEXT MISSION…
Yelvington needed to re-launch an innovative product that equips Harley-Davidson motorcycles with a reverse gear. Their sales at Sturgis right after launch hardly paid for gas to get there.
TARGETEERING AND
ENGINEERED SALES AND MARKETING PLANS
We conducted a strategy workshop with the owners and board and repositioned the product as a specialty item for aging or injured riders. We then targeted ads to Harley owners and riders who were 50+ or who had recently been searching for information on knee or back surgery.
Advanced segments were created and tested
WIND TUNNEL TESTS AND SPACE MONKEYS
Full campaign
Segmentation
Design
Promotion
Remarketing
Accelerators
Surveillance Ads
Pitch Pages
Lookalike Audiences
Automated Remarketing
Smart Videos
Giveaway List Builder
Targeted Ads, Landing Pages, and integrated E-Commerce
MISSION ACCOMPLISHED!
Grew sales by 8x in just 3 months
Grew prospect list to 40x
Reduced customer acquisition costs from 45% to 13% of sales
“WE WERE TOO CLOSE TO EVERYTHING TO SEE CLEARLY. YOUR INSIGHTS WERE DIRECTLY RESPONSIBLE FOR OUR TURN-AROUND!”
— SHIRLEY KORABEK, DIRECTOR
